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1) What can marketing do? List three key points. 2) What are the 3Cs and 4Ps of marketing? 3) What does the STP of marketing

1) What can marketing do? List three key points.

2) What are the 3Cs and 4Ps of marketing?

3) What does the STP of marketing mean? Please explain.

4) What is behavioral segmentation? List three behavioral segmentation variables.

5) Which segment(s) should I target? Briefly describe the three criteria.

6) What is the BCD process of positioning?

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