Charles and Jane own an Italian restaurant called La Cucina. On the advise of a digital marketing consultant, they have asked regular customer to subscribe for a monthly newsletter on the La Cucina website to let them know what is happening at the restaurant during the following month. They have asked you as the marketing manager to help them with managing their email campaigns.

1.How would you go about getting new subscibers for the monthly newsletter to grow their database?

2.How would you segment the database?

3.Put together an email newsletter for them, including relevant header, images, introduction, body and footer with appropriate CTA?