1. What can't all businesses just raise prices when they need to raise profits? Answer: 2. Why is reducing costs key to the longevity of businesses? Answer: 3. What's the fundamental difference between how accountants and economists measure costs and revenues? Answer: 4. What is zero economics profit? B) Why do firms care to achieve it? Answer: 5. What's ATC for Firm X, based on the following information: It produces 65,000u, at fixed cost (FC) of $6900 and variable cost (VC) of $3.27. B) At a price of $5.20, is this firm making a profit