1. What characteristic is common to most entrepreneurs?

A. an advanced degree

B. deep management experience

C. a driven, highly competitive nature

D. a large network of business contacts

2. True or false? Entrepreneurs are usually motivated by the teamwork spirit.

3. Corporate culture comes from ________.

A. the commitment of the company's employees

B. the founder's idea of what the work environment should be like

C. government regulations about labor relations

D. the nature of the company's product or service

4. One danger a growing start-up can face is ________.

A. encroaching bureaucracy

B. lack of good employees

C. legal issues

D. venture capitalists

5. True or false? The phrase caveat emptor means the seller is principally responsible for purchase decisions,

not the buyer.

6. True or false? Children are discerning viewers of television advertising.

7. Psychological appeals succeed when they ________.

A. make consumers feel better about themselves

B. let consumers compare themselves to their peers

C. show consumers how to save money

D. introduce new products

8. True or false? Even rational adults often fail to cast a suspicious eye to sophisticated ad pitches and end up

making frivolous purchases.

9. True or false? Business insurance is a relatively recent offering.

10. True or false? Insurance coverage offers a benefit we hope never to claim.

11. True or false? Employer-sponsored wellness programs have no downsides for employees.

12. True or false? Most European countries have multipayer health care systems like the United States.

13. In the European tradition, the main responsibility for supplying workers with health care lies with which of

these groups?

A. the government and labor unions

B. labor unions

C. nonprofit agencies and private companies

D. individual workers

14. A job setting in which an employee gym and a snack bar featuring healthy foods and beverages were perks

would benefit which of these groups?

A. the owners/managers

B. the customers or clients of the firm

C. the employees

D. all the above