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1. What characteristics of the restaurant market made it difficult for a reserva- tion system to work? 2. How did OpenTable change its mar- keting

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1. What characteristics of the restaurant market made it difficult for a reserva- tion system to work? 2. How did OpenTable change its mar- keting strategy to succeed? 3. Why would restaurants find the SaaS model very attractive? 4. What challenges does Open Table face

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