1. What did the University of Miami and its football program do to change the culture of college football, with race, and the city of Miami? 2. What marketing aspects were done to popularize the football team (community, coaching staff, players)? 3. What aspects hurt the appeal of the University of Miami football team and its popularity? 4. If you were the Director of Marketing for the University of Miami, what other ideas would you try to convey to fans and prospective students? 5. What made the mystique (aura) of the University of Miami so special? 9 DO