Question
1) What do you think about the effect of Complementors in the apparel industry, especially in Patagonia, is high or low ? Complementors include number
1) What do you think about the effect of Complementors in the apparel industry, especially in Patagonia, is high or low?
Complementors include number of complements, relative value added, complement exclusivity, and the barriers to complement entry.
2) Use the above factors to address your answers.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
