Question
1- WHAT DO YOU THINK OF THIS? I got two wrong; the first one was Borden's mascot, and it wasn't recognizable to me. Plus, I
1- WHAT DO YOU THINK OF THIS?
I got two wrong; the first one was Borden's mascot, and it wasn't recognizable to me. Plus, I don't eat dairy very often. Second, the ICEE stumped me, and I didn't recognize that mascot either. It could be that I never did like Slurpee's, so I wouldn't have paid attention to that product. I find it interesting that the two products I don't eat were the two mascots I didn't recognize!
Developing a market plan has been tough but a great learning experience. It has taught me how to execute a marketing strategy. I was surprised at how strategic the planning turned out to be, according to (BDC, n.d.). We mustknow whom we want to sell to and why. Our marketing strategy details our promotional initiatives to reach our target demographic and introduce them to the problems we can solve.This will be a great time to show off our in-depth knowledge of our target audience by highlighting how well we match their demographics regarding age, gender, occupation, salary, education, and location. Find out what drives people to make a purchase. Reasons why they'd buy from us instead of the competition.
Public relations plays a crucial role in the marketing communication mix of a forward-thinking business. Effective public relations efforts that target specific populations and integrate into larger business goals. Business managers design effective public relations programs that target specific populations and integrate them into larger marketing strategies. (Lamb et al., 2019)I was also surprised about the level of detail required for a marketing plan. I didn't realize how intense the research was going to be.
2- WHAT DO YOU THINK OF THIS?
I have learned lot of things thing in this marketing class, ethics and social responsibility in marketing was one of the most surprising because need to focus on being responsible and how your firm can truly help the neighborhood or country. It is in doing so that your customers, the press, and all those watching will be impressed. Therefore, compony just have to go good not look good. Additionally, need to think about long term effect mostly, short sighted companies will undervalue the impact of responsible marketing for instantly gratifying increase. Ethical Marketing focuses on honesty, fairness and responsibility that means practice to shared standard of truth in marketing communications all the time.
Secondly,knowledge for strategic marketing decisions was also surprisingly good. Knowledge management should be practiced at all times in business no matter what purposes are. It's useful for both the internal and external development of the company. As market conditions are changing rapidly due to the new way of life we're leading,knowledge marketing team can react quickly to new trend. Offer better support and customer experience according to buyer's need and increase overall intelligence and efficiency of the team.
Thirdly, the use of elements of the promotional mix and their impact on buyer behavior. Promotion through ads on social media platforms and local radio or television, coupons in local papers, flyers, and so forth can create awareness of a new business or product. Always get consumer to try new products. To get people to try a new product or to get nonusers to try an existing product. The combination of traditional advertising, personal selling, sales promotion, public relations, social media, and e-commerce used to promote a product.
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