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1. What do you think on the below perspectives on Loyalty? - Do you agree, disagree or both...? and why? - Can you explain with

1. What do you think on the below perspectives on Loyalty?

- Do you agree, disagree or both...? and why?

- Can you explain with citation and references please?

Schrage, M. (2015, March 10). Why Your Customer Loyalty Program Isn't Working. Harvard Business Review. https://hbr.org/2015/03/why-your-customer-loyalty-program-isnt-working

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