1. What evidence do you see that Starbucks supports intrapreneurial behavior? What are some of the risks a large company takes in doing so?

2. How would you like to work for a big company and hold the title entrepreneur in residence? What would your job entail?

STARBUCKS IS RETAINING ITS ENTREPRENEURIAL SPIRIT Howard Schultz has stepped down as CEO of Starbucks. but the entrepreneurial spirit he instilled in the company lives on. Even as it has become a wortidwide corporate brand in more than 60 countries, the company has its own "entrepreneur in residence:" The company hired Richard Tait, not because he is a coffee expert but because he has a creative mind and has been successful at bringing new products to market. Tait is the co-founder of the board game "Cranium" and launched a series of new businesses at Microsoft, in his current position, he is responsible for thelping the company foster a culture of innovation" and lending an "entrepreneurial lens" to its planning and decision making. with a focus on speed and aglity. Tait, who also is on the steering committee for Starbucks's Innovation Lab, says his role is to maintain the "energy and passion of a start-up inside the rhythm of a large corporation. 145 That passion has led Starbucks to begin launching a new high-end "Reserve" line that will take three different forms: the Reseme Roastery, Reserve Store, and the Reserve Bar. '47 Starbucks's Reserve Roasteries are expansive, immersive spaces where customers can watch the process of roasting while sipping on anything from select coffees to select cocktails. They have opened in just a few major cities around the world, including Misan, Tokyo, and New York." 4t The Reserve Stores and Reserve Bars are scaled-down versions of the Roastery concept: Meanwhile, Starbucks continues to innovate as a socially conscious company, with a promise to open stores Eyesonmilan/Shutterstock In low and middle-income communities in the United States to provide jobs in these communities. In a new expansion strategy, drive-thrus and express stores will help the company expand in the United States without risking the oversaturation it faced some years ago when some stores were forced to close. 149 - What evidence do you see that Starbucks supports intrapreneurial behavior? What are some of the risks a large compony takes in doing so? - How would you like to work for a big company (Starbucks, of choose your favorite) and hold the title "entrepreneur in residence"? What would your job entail