1: What factors must be taken into consideration when adopting a marketing-oriented approach to pricing? please add references to your answer 2: The job of a marketing researcher is very tough owing to continuously changing marketplace, market trends, customer's preferences, etc. For collecting information to conduct research, a marketing researcher has to have different research instruments. Also, marketers tend to follow a formal process for searching, the answers of marketing questions. In light of the statement above, answer the following. a). Enlist and explain the steps involved in this formal process. b). Explain through what different sources, the marketer can gather data for finding the answers of marketing questions. 3: How can less well-resourced products/services compete in the marketing landscape (like broccoli and Brussel sprouts) with soda brands, fast food chains, and processed foods? 4: kindly write in short about Zara Fashion on below points. Store Appearance. customer engagement. supplementary services. Customer expectation . 5: Discuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program? 6: a. Discuss the importance of marketing logistics. b. Discuss the 4 major functions of marketing logistics - be specific and provide details for each one. c. What is reverse logistics? 7: How can E-Marketing use relationship marketing to increase their customer's loyalty and perceived costs of switching to another firm? 8: HOW DOES ZIPCAR DIFFERENTIATE ITS PRODUCT FROM COMPETITORS'? Explain 9: When creating your international marketing communications mix, what are the things you must keep in mind and manage well? How do you increase your chances of success? 10. How does marketing contribute - both positively and negatively - to the health and well-being of individuals and society as a whole? (20)