Question
1. what is a customer (indirect) in marketing? - Consider other stakeholders with a vested interest in the outcome e.g. societal benefits
1. what is a customer (indirect) in marketing?
- Consider other stakeholders with a vested interest in the outcome e.g. societal benefits
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
