1. What is a focus group? AND give one disadvantage of this research method (2 points) 2. When a researcher asks a television viewer if he/she remembers seeing an ad for Dawn soup, this is an example of a test (1 point) 3. Copywriters and artists work in the department in an ad agency. Buyers in the department in an ad agency place the ad on tv, radio, or print. Account executives in an ad agency act as the liaison between the and the agency (3 points) 4. Large companies spend billions of dollars on advertising every year and hire an advertising agency to prepare most of their advertising. Why doesn't a big company just do all of its own advertising in-house? In other words, what is the advantage of hiring an ad agency instead ot hiring your own employees to do ad work? (3 points) 5. If an ad agency received compensation based on the pay-for-results"(also known as the "incentive" based system), it is likely that the agency would use sales promotion public relations, and event sponsorship to promote a product as well as traditional advertising, EXPLAIN THIS COMPENSATION METHOD AND EXPLAIN why the agency would use all of these promotion techniques to promote the product, 3 points)