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1. What is a key reason (problem) that New Age drinks are NOT doing well? 2. In your analysis, address these questions: What external factors

1. What is a key reason (problem) that New Age drinks are NOT doing well?

2. In your analysis, address these questions:

  1. What external factors have an impact on the soft drink industry?
  2. How is the competitive situation in the soft drink industry?
  3. What marketing strategies might be appropriate for soft drink marketers, like HALE SUDS AND SODA, in order to improve sales of New Age beverages?

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