1. What is a Sustainable Competitive Advantage (SCA)? Choose a well-known brand and describe one SCA you believe they have.

2. What are the three parts of the BOR (brand, Offerings, Relationships) stack? Describe how each part creates or supports the SCA example you described above.(So how do the brand, their offerings, and their relationships support the example from question 1)

3. While it is called the BOR stack, how would you arrange the three parts in terms of adding value. In other words, what are the first layer, second layer, and third layer of value within the BOR stack model?