Question
1. What is a tent pole film product? 2. What is the overall marketing strategy and the benefits sought in developing a film that will
1. What is a tent pole film product? 2. What is the overall marketing strategy and the benefits sought in developing a film that will serve as the tentpole release such as The Avengers? 3. What is the difference between a blockbuster and a tent pole? Would you implement the same promotions strategy for both types of movies? 4. Has the widespread technique of attempting to build a tent pole led to an over reliance on sequels and a lack of products targeting mature audiences (adults 30-65)? Discuss 5. How did a blockbuster, Jurassic Park, evolve into a tentpole? 6. Was Jurassic World Dominion as successful as its predecessors? Discuss your position on the question and provide 1 cite for support facts. 7. Did the movie industry anticipate the surprisingly epic success of Top Gun: Maverick? What were initial estimates?
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