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1. What is CRM? How do firms practice CRM? 2. How would you describe Big Data? What are some of the most significant sources of

1. What is CRM? How do firms practice CRM?

2. How would you describe Big Data? What are some of the most significant sources of competitive advantage that Big Data offers?

3. What is data mining? For marketers, what are some of the most important applications?

4. What is the difference between structured and unstructured data? What are some examples of each?

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