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1. What is e-tailing and how is it different that retailing? 2. What is a revenue model? What is a fee-based revenue model? Give an

1. What is e-tailing and how is it different that retailing? 2. What is a revenue model? What is a fee-based revenue model? Give an example and explain why it is in this category 3. Why is the 5th P of marketing strategy so important? 4. What is the importance of creating a customer-centric web site

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