1. What is Google's business model? How is it making money?

2. Who are Google's main competitors? What and who should Google worry about? What should Sundar Pichai do about these challenges? Provide recommendations, be specific.

3. How is Google using platform strategy? What are some strengths and some weaknesses of this approach?

4. What type of diversification strategy is Alphabet pursuing? What organizational structure is Alphabet using? What is the rationale behind this structure and diversification strategy?