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1. What is licensing? 2. How is licensing different from other sport marketing strategies? 3. What is a licensor? Give three examples of sport
1. What is licensing? 2. How is licensing different from other sport marketing strategies? 3. What is a licensor? Give three examples of sport licensors. 4. What is the most important step in licensing for a licensor? 5. What is a licensee? Give three examples of sport licensees. 6. What kinds of products can be licensed?
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Licensing Licensing is a business arrangement in which a company the licensor grants permission to another party the licensee to use its intellectual ...
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Introduction to Management Accounting
Authors: Charles Horngren, Gary Sundem, Jeff Schatzberg, Dave Burgsta
16th edition
978-0133058819, 9780133059748, 133058816, 133058786, 013305974X , 978-0133058789
