1. What is marketing about and why should a manager study marketing to run a more successful business?

2. What is meant by ethical behavior in marketing and how can management encourage ethical behavior in the company?3. What is a product and how does the way that you think about product help you as a marketer?

4. What are the qualifications of a market and why does it help a marketer to know this?

5. Why is it useful for marketers to segment markets and how is this done?

6. What is marketing research and why is it conducted?

7. How can marketing help you in your current business?

8. What are needs and wants and what is the difference between the two? Why does this matter to a marketer?

9. Who in a company is a marketer? Support your answer.

10. What is a supply chain and how does it create value for customers?

11. Explain the communications process and why it is important for marketers to understand each of its component parts.

12. What is promotion as it relates to marketing?

13. Describe how the strengths and weakness of each element of the promotion mix may affect the promotional strategy employed by a firm.

14. What does target marketing have to do with promotional strategy?

15. Explain how promotion is related to the other elements of the marketing mix.

16. What is IMC (not a definition, a description) and why is its use important?

17. How is price related to the other elements of the marketing mix?

18. Explain how price can be used to accomplish company objectives?

19. Explain the various pricing strategies and tactics and provide examples of when each should be used.

20. Explain how what you learned in this class can be used in your current or future career.