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1 . What is meant by the title of the video Integrating Global Business at a Local Level ? What is being integrated ? 2

1 .

What is meant by the title of the video

Integrating Global Business at a Local Level

?

What is being

integrated

?

2 .

In referring to past practices of global firms, he referred to simply

parachuting in

.

What did he mean by that? What problems can global firms face when using this strategy?

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