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(1) What is outsourcing? Why do firms outsource? Will outsourcing's importance grow in the future? If so, why? (2) What is the relationship between a

(1) What is outsourcing? Why do firms outsource? Will outsourcing's importance grow in the future? If so, why?

(2) What is the relationship between a firm's customers and its business-level strategy in terms of who, what, and how? Why is the relationship important?

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