1. What is strategic marketing and why it is important to corporate level planning? 2. Identify and explain the key components of the 7Ps of Marketing Mix? Using a product you are familiar with give examples. 3. Explain the importance of "staying one step ahead of your competitors and be prepared to respond to the changes in the market environment" with an example from your own experience? 4. Explain two types of generic strategies (low cost and differentiation) under Porters model of generic marketing strategies with an example each from your own experience? 5. Expanding market shares makes a company's position stronger. Give three types of tactics a company could use to enhance its operational capabilities with an example each? 6. What are the three (3) key ingredients to positioning a product or service in the market? 7. Outline the variables you could use in segmenting the business travel market in the aviation industry. 8. Compare and contrast undifferentiated market, differentiated and concentrated markets? 9. Identify and explain with examples the four (4) requirements for effective segmentation