1) What is strategic planning and why do companies prepare a SWOT analysis during the strategic planning process?

2) How does e-business strategy relate to strategy on the corporate level?

3) Define e-marketing strategy and explain how it is used.

4) Give examples of e-business models.

5) What is the formula for determining value?

6) What are the four levels of commitment to e-business? Give some examples of each.

7) What is customer relationship management (CRM), and why do companies create strategies in this area?

8) How is e-commerce defined?

9) What is an internet pure play, and what are some examples?

10) What are four ways of collecting Web analytics?

11) What is the Balanced Scorecard, and how do companies use it in e-business?

12) List six important social media awareness/exposure metrics.

13) List three important social media brand health metrics.

14) List four important social media engagement metrics.

15) List four important social media action metrics.

16) List two important social media innovation metrics.

17) Why is it important for an e-business model to create value in a way that is differentiated from the way competitors' models create value?

18) The Balanced Scorecard helps e-businesses examine results from four perspectives. Would you recommend that e-businesses also look at results from a societal perspective? Explain your response.

19) Should e-businesses strive to build community with noncustomers as well as customers? Why or why not?

20) Do you agree or disagree that the page view metric is nearly useless in the Web 2.0 environment?

21) If you wrote a blog about your experiences at the university you attend in order to help high school students understand what college was like, which metrics would you use to measure the blog's success, and why?

22) 4 Examples of Key Performance Metrics To Track. Discuss.

3 Most Common Online Business Models

https://www.thebalancesmb.com/most-common-online-business-models-2531863(Links to an external site.)

What are Performance Metrics?

https://asq.org/quality-resources/metrics(Links to an external site.)

4 Examples of Key Performance Metrics To Track

https://www.indeed.com/career-advice/career-development/key-performance-metrics(Links to an external site.)

Performance Metrics: Definition, Types & Examples

https://avada.io/resources/performance-metrics.html(Links to an external site.)

Track These 15 Marketing Metrics to Grow Your Small Business

https://www.engagebay.com/blog/marketing-metrics/(Links to an external site.)

16 Key Social Media Metrics to Track in 2022 [BENCHMARKS]

https://blog.hootsuite.com/social-media-metrics/