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1) What is SWOT analysis for Aldi supermarket chain in the UK? 2) Why would Aldi need to develop Smart branding? 3) how can smart

1) What is SWOT analysis for Aldi supermarket chain in the UK?

2) Why would Aldi need to develop Smart branding?

3) how can smart branding incorporated into Aldi's communications strategy?

4) Literature review on smart branding including books, magazines, online articles and academic materials

These questions are for (MA) in Branding and communications

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