1. What is the content adjacency problem? Search for examples of firms that have experienced embarrassment due to content adjacency. Describe them, why they occurred, and if site operators could have done something to reduce the likelihood of these issues occurring. 2. What kinds of websites are most susceptible to content adjacency? Are news sites? Why or why not? What sorts of technical features might act as breeding grounds for content adjacency problems? 3. How are most display ads billed? What acronym is used to describe the pricing of most display ads? 4. Contrast Facebook and Google click-through rates. Contrast Facebook's typical CPMs with CPMs at professional content sites. Why the discrepancy? 5. Have advertisers ever targeted you when displaying ads on Facebook? How were you targeted? What did you think of the effort