1. What is the difference between customer wants and needs. Describe what role wants and needs play when attempting to create customer value through marketing.

2. Describe how environmental scanning provides marketers with information about social, economic, technological, and competitive forces. Explain what marketers should do with this information once it is collected.

3. Describe each of the 4 P's of marketing. Explain how these different components work with one another to create a successful marketing plan.