1. What is the difference between the divisions in the NCAA?

2. What is NJCAA? choose any of those schools currently have successful sports

marketing campaigns?

3. Explain why the NCAA was created.

4. Given the demographics of the college athletic viewing audience, which companies do you think should advertise in this market?

5. Should collegiate athletes be able to unionize?

6. Are college athletes being exploited? Use examples from the chapter to support your decision.

7. Should intuitions switch conferences because of potential media rights deals they could benefit from? Provide evidence to back your opinion.

8. How does your school market its sports teams?

9. Go online to your favorite collegiate team's website and determine whether

there is a new yearly theme for the marketing effort or whether the school uses

the same theme each year.

10. How are your school's teams raising funds for the athletic department?