1. What is the level of measurement achieved by recording the degree that a person reading this material likes or dislikes its layout using a scale one to five is:

A. nominal

B. ordinal

C. interval

D. ratio

2.The level of measurement achieved by recording whether the respondent smokes cigarettes or not is:*

A. nominal

B. ordinal

C. interval

D. ratio

3. The level of measurement achieved by calculating the travel distance of shoppers:

A. nominal

B. ordinal

C. interval

D. ratio

4. If a sample in a study is generally the same as the population, we say the sample is:

A. Representative.

B. Reliable.

C. Constructed.

D. Dependent

5.A parameter:

A. is a quantity or characteristic allowed to change within a particular problem.

B. takes a fixed value for a particular problem.

C. is always the same value.

D. is always a different value

6.Suppose a researcher measures a behavior in a research sample, then repeats data collection to see if the results are the same. If the data provided by each person are very similar on the two occasions, the measurement shows:

A. Reliability.

B. Validity.

C. Generalizability.

D. Low non sampling error.