1. What is the most significant incident at Rogers Communications in the last 10 years? Explain this business case.

2. Analyse how the organization applied each concept to the business case. For each of the four concepts, explain the following:

a. What did the Rogers communication do well (strengths)

b. What did Roger's communication didnt do well (weaknesses)?

c. What the competition might be doing in similar cases.

d. Implications of the Rogers communication actions.