1. What is the name given to segmentation based on factors such as utility, perceived risk, usage rate?

2. What is the most valuable group in terms of cash requirement in portfolio analysis? Specify and explain.

3. Which brand strategy is the same company placing similar products on the market with different brands?

4. What is the price policy applied during the recession periods? Write and explain.

5. What distribution policy is it to make the product ready for sale in all brokerage houses? Please specify.