1 What is the overall objective of your marketing plan? What are your specific business/organizational goals? Describe.

2 What is your lead magnet and why? Describe it, or better yet show it to me.

3 What is "the offer" you are proposing to your target market? Describe or show me.

4 What type of calls to action (hard and soft) are you planning? Why? Where? Describe

5Were you able to get any visitors to your website? Why/why not? If so, how many?

about this bussiness

BAC Wristband is Discreet alcohol consumption monitoring. It is designed to be comfortable so that you can wear it all day and night. Ideal for the individuals who want discreet options for monitoring and tracking their alcohol consumption. This is the only wristband on the market that monitors how much alcohol you consume and alerts you when it's time to stop drinking.

The value proposition of this BAC Wristband is that it is the only wristband that helps you know when to quit drinking by tracking the amount of alcohol you have consumed and letting you know when it is safe to do so. the marketing chanels would be tik tok intagram and the oficial website thought videos and blogs. Increase revenue from BAC Wristband over the next 12 months. Position BAC Wristband as the leading discreet alcohol consumption monitoring solution on the market

Generate $500,000 in revenue from BAC Wristband sales by the end of year 1

Increase monthly revenue from BAC Wristband by 20%

Build awareness of BAC Wristband among target audience to 50%

The channels that we would use would be instagram, tiktok and the official website. Also give it to influencers to try it out. All this to get to know not specifically the brand instead the big problem of being drunk outside.

Soft: Watch a video, read a blog post, or download a free resource Hard: Sign up for a free trial or purchase the BAC Wristband

STRATEGY:

1.Createe a social media campaign across 3 number of platforms, focusing on TikTok, Instagram, and the company's official website. 2.Engage in email marketing and newsletter distribution to current and potential customers:

3.Use SEO and analytics to optimize the company's online presence and drive traffic to the website

zEducate potential buyers on the benefits of using the BAC Wristband