$1.$ What is the problem in this case?

$2.$ What do you think of the Pemberton strategic priorities? Do Krispy Natural crackers "fit" with these priorities?

$3.$ How do you read the test market data? Are we looking at the right indicators?

$4.$ Should we go national? What share would you project, based on test results? Would you change the plan $($price$?$ push$/$pull money? Krispy reps?$)?$

$5.$ What is the likely competitive reaction? What would you do then?