Question
1. What is the product life cycle? Why is it important for marketers to know at which stage their product resides? 2. Give an example
1. What is the product life cycle? Why is it important for marketers to know at which stage their product resides?
2. Give an example of a product that, in your opinion, resides in the Introductory stage, a product example for the Growth stage, a product example for the Maturity stage, and a product example for the Decline stage.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
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