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1) What is the purpose of constructing a brand bull's eye? 2) Define value proposition. Pick one of these examples and discuss the difference in
1) What is the purpose of constructing a brand bull's eye?
2)
Define value proposition. Pick one of these examples and discuss the difference in value proposition between the two alternatives
i) Between a Porsche 911 and a Volkswagen Jetta. (Both owned by VW)
ii) Between Singapore Airlines and Southwest Airlines
iii) Between Nordstrom's Department Store and Walmart.
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