Question
1, What is the role of cultural pattern in a society ?How these affect the consumption? -Explain the Hofstede's cultural typology.Analyse your country using the
1, What is the role of cultural pattern in a society ?How these affect the consumption?
-Explain the Hofstede's cultural typology.Analyse your country using the five dimensions
of this approach?
-How market research must proceed when an enterprise enters a new international
market?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
