1. What is the strategic design lens and why is it useful for understanding organizations?

2. What are some of the shortcomings of this lens. In other words, what does this lens not allow us to consider or address in organizational settings?

3. Briefly summarize your Apple's current management strategy. Consider how well this strategy is being enacted through the structures of the company -- strategic grouping, linking, and alignment.Are there changes you would recommend to improve the fit between Apple's strategy and its current design?