1) What is the unique value proposition of Trader Joes? In what ways is it providing unique value to its target customers and how has it differentiated itself in the marketplace? 2) How would you describe the target consumer segment for Trader Joes? 3) What are the key factors behind Trader Joes success? What are its strengths and weaknesses in the marketplace? 4) What external opportunities/threats do you see potentially impacting Trader Joe in the near and not so near future? What kind of trends do you see in the marketplace that could impact Trader Joes and the grocery industry overall? 5) What steps should Trader Joes take beyond its current marketing strategy and activities to continue to prosper?