1. What is the vision and mission for companies? 

2. What are the characteristics of the vision and mission? Explain them. 

3. What are the types of vision that we can handle? 

4. How is a vision made? And what does it involve? 

5. How do you do a mission? What should we take into account? 

6. What is a SWOT? 

7. How often should companies do a SWOT analysis? 

8. How are STRENGTHS, OPPORTUNITIES, WEAKNESSES AND THREATS determined? 

9. How is information collected INTERNALLY for the SWOT?