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1 . What methodologies can be used for social media analytics? ( 9 marks ) I am looking for you to identify and explain the

1 .

What methodologies can be used for social media analytics?

(9

marks

)

I am looking for you to identify and explain the metrics and

/

or analysis methods available within each of the three general methodologies: Descriptive Analysis, Content Analysis, and Network Analysis. There are

3

marks available for each of the three general methodologies.

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