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1. What other elements of a company's internal environment could be important to analyze? 2. What are the environmental variables that a small corner barbeque
1. What other elements of a company's internal environment could be
important to analyze?
2. What are the environmental variables that a small corner barbeque stand
should be most interested in?
3. Why should a company be concerned about substitutes and potential entrants?
4. Describe what kinds of firms may survive even without having to do much environmental scanning.
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