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1. What paying advertisers does AMC Theaters target for their customer segment? 2. What value is the product AMC is providing the target customers? What

1. What paying advertisers does AMC Theaters target for their customer segment?

2. What value is the product AMC is providing the target customers? What makes it a unique brand and differentiates it from similar companies?

3. Through what channels are the various customer segments reached?

4. How does the company keep the fans or customers happy? What does the company do to bond with fans? What does the company do online?

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