Question
1. What pricing approach does FPC appear to be using? 2. How might FPC improve its position by being creative about pricing? 3. FPC's distributors
1. What pricing approach does FPC appear to be using?
2. How might FPC improve its position by being creative about pricing?
3. FPC's distributors do not feel able to sell to supply stores. How might FPC use pricing to overcome this problem?
4. How might FPC initiate a logistics approach?
5. In terms of Flint's strategic marketing challenges, what should FPC be doing next?
6. What could FPC do to improve inventory management among distributors?
7. How might FPC benefit from using air freight?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
