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1 . What stage in the product life cycle do you think Variety is in currently? Do you believe doing more publishing online will be

1 .

What stage in the product life cycle do you think Variety is in currently? Do you believe doing more publishing online will be helpful in revitalizing the brand?

2 .

How do you think branding has added value to Variety?

3 .

What type of brand loyalty are consumers likely to have for Variety?

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