Question
1. What steps can the company take to prevent fraud in the company? 2. Make an example of a fraud case that occurred in the
1. What steps can the company take to prevent fraud in the company?
2. Make an example of a fraud case that occurred in the company, explain how to overcome it, and explain what the company must do to prevent this from happening again. Describe the case in as much detail as possible and describe the controls in as much detail as possible.
3. Why do we need to exercise tighter controls on cash and receivable accounts? Explain and give examples.
4. Social media is currently growing rapidly, triggering companies to choose social media as a digital marketing channel. Sometimes viral content is one of the goals in social media marketing. Please explain as follows: A. How important is viral content and what impact does viral marketing have on a company? B. Lots of viral content, which sometimes has a negative connotation, but makes the company name and product popularity soar. Is this allowed? Please provide arguments with appropriate references.
5. Give a concrete example regarding the company's 'success' in carrying out a Negative Campaign!
6. Explain the advantages and disadvantages of offline promotion and online promotion strategies! If you are a seller, which strategy will you use in carrying out promotions? Give reasons, as well as references.
7. What things do sellers need to pay attention to when choosing Promotion Channels for their products? Explain!
8. Mention the existing communication media and if you are a marketing person, which communication media will you use in the campaign and give reasons regarding the pros and cons of your choice?
9. Can the type of product being marketed influence the selection of Promotional Media/Channels?
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