Question
1. What strategy could marketers follow to identify influencers in virtual social networks aligned with their product or brand? 2. How can companies evaluate the
1. What strategy could marketers follow to identify influencers in virtual social networks aligned with their product or brand?
2. How can companies evaluate the performance of actions with digital influencers?
3. What indicators could the company use to assess the remuneration of digital influencers?
Refrence: Module 5 Case Study (The Role of Digital Influencers in Social Media).docx
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
