Question
1. What type of case is this, a decision, Problem or scenario. 2. How should the RCB price themselves and what price and What type
1. What type of case is this, a decision, Problem or scenario.
2. How should the RCB price themselves and what price and What type of pricing strategy should they go for: Value Based pricing, competitive based pricing or a cost based pricing. Explain thoroughly why they should choose that specific pricing with supportive information from the text and add in calculations.
3.Who are RCB's competitors
4. SWOT for RBC
5. Through Segmentation on consumer needs for RCB with explanation
6. Through Positioning for RCB with explanation
7. Through Targeting for RCB with explanation
9. Through explanation of pricing, promotions, place and product for RCB
10. Porters 5 Forces for RCB
Step by Step Solution
There are 3 Steps involved in it
Step: 1
1 This is a scenariobased case involving strategic decisionmaking for a fictional entity called RCB assumed to be a company or organization 2 RCB should adopt a valuebased pricing strategy This approa...
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Step: 3
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Essentials of Managerial Finance
Authors: Scott Besley, Eugene F. Brigham
14th edition
324422709, 324422702, 978-0324422702
