1.Facebook and Snapchat have caused the number of email accounts to decline. 

2. What continues to be strong through e-mail marketing?  
3. What are the 5 Ts of email marketing? a.Targeting, Timing, Template, Testing, Tone b.Targeting,
Timing. Template, Trialling. Tone .Targeting, Timing, Trending. Testing.
Tone .Targeting, Timing. Template, Testing Truth 

4. What is gated content? A.Free content upon email sign-up B.A limited amount of free content and more upon email sign-up
C.Limited free content and more on payment and email sign-up D. Paid-for content upon email sign-up 

5. Which of the following are timing considerations? There may be more than one correct answer. -Frequency of communications -Day of the week - Cross-channel communications -
Stage of the customer journey 

6. E-mail marketing is the place for lengthy copy True False 

7.What should email visuals do? There may be more than one correct answer. -Be animated -
Link to content -Be on-brand -Be clickable 

8. Which of the following are key factors when considering messaging and SMS? There may be more than one correct answer. -
Follow-up -Structure -Convenience -
Relevancy 

9. Which of the following are email measures? - Actions - @mentions -Unsubscribe rates -
Bounce-backs 

10. Why aren't open rates always accurate? There may be more than one correct answer. -Emails may be opened but not read -Emails may be blocked by virus software - Emails may be clicked through from Emails may be read in preview mode