$1.$

What type of consumer buying behavior are consumers exhibiting when they are buying coffee?

$2.$

Consumers are faced with many different influences when they are making purchasing decisions. What social influences have the greatest impact on the decision to purchase coffee from Wired Coffee Bar? What personal influences have the greatest impact?

$3.$

What situational factors may influence consumers to purchase from Wired Coffee Bar versus Starbucks?

$4.$

How might Wired Coffee Bar further differentiate itself from other coffee bars as consumers search for alternatives in their buyer decision$-$making process?